Khush Bajaj

Mr. Khush Bajaj is the mastermind behind some of our most in-demand collections, shaping trends with his ability to reimagine Indian ethnic wear for the modern world. He constantly experiments with new concepts, textures, and prints, ensuring each season feels refreshing and inspiring for customers. His designs beautifully blend tradition with contemporary appeal, offering styles that resonate across generations. Khush’s work has earned appreciation not only across India but also globally, where his innovative interpretations of ethnic fashion continue to impress. With a deep understanding of craftsmanship and customer preferences, he elevates each collection into an experience that feels both original and emotionally engaging.

Khush’s approach to creativity is both artistic and strategic, resulting in designs that speak a visual language of their own. Every pattern, silhouette, and detail is thoughtfully crafted to tell a story, turning each collection into a meaningful conversation with the wearer. His energy, originality, and forward-thinking mindset consistently push the company into new creative directions, inspiring teams and shaping brand identity. Under his leadership, the design philosophy remains rooted in innovation while honoring heritage, ensuring the brands stay relevant and admired. With Khush at the helm of design, the company continues to evolve, setting higher benchmarks in craftsmanship and creative excellence.